Alright, imagine this: You’ve just set up your Google Ads campaign, feeling like an absolute boss. You’ve picked your keywords, set your budget, and you're ready for those clicks to roll in. 💅 But then...wait. What’s happening? You’re getting clicks, but it’s from all the wrong people. The right people aren’t finding you. Why?? 😫
Well, friend, you might have fallen into the broad match keyword trap.
What’s the Deal with Broad Match Keywords?
Using broad match keywords is like tossing a huge fishing net into the ocean and hoping you only catch the fish you’re after. Sure, you might get a couple of the good ones, but most of what you pull in isn’t what you need. (Seaweed and old boots, anyone? 😅)
In Google Ads, broad match keywords mean that Google’s showing your ads for a whole bunch of search terms, even ones that are only kinda sorta related to what you do. And while this can get you a lot of clicks, here’s the kicker: they might not be the right clicks.
The Problem: Unwanted Traffic
Broad match keywords can give you lots of traffic, but are these people your ideal customers? Probably not. And I know you’re not just looking for anyone with a pulse to click your ad—you’re after potential clients who are ready to take action, right?
If you’re paying for ads, girl, you want your money to bring in leads that are actually interested in what you’re offering. And if your keywords are too broad, you're just throwing money at random people who aren't your target audience. Ain't nobody got time (or budget) for that. 🙅♀️
The Fix: Get Specific with Your Keywords
So here’s the deal: You need to narrow it down, and I’ve got two magic words for you: phrase match and exact match keywords. 🎯
Phrase Match: With this, your ad will show up when people search for a specific phrase or something close to it. It’s flexible but keeps things relevant.
Exact Match: This is super targeted. Your ad will only show up when someone types in exactly the keywords you’ve chosen. It’s like sending your ad to the VIP section of search results.
By using these types of keywords, you’ll ensure that your ads reach people who are actually searching for what you offer, not just random Googlers clicking around. 🙌
Don’t Forget: Negative Keywords Are Your Best Friend
Another way to filter out the junk traffic? Negative keywords. These are terms you specifically don’t want your ad to show up for. So, for example, if you’re a wedding photographer, you might add "free" as a negative keyword (because let’s be real, nobody's working for free!). Using negative keywords keeps your ads in front of the right people and saves you cash. 💸
Need More Help?
If you’re sitting there thinking, "Okay, but how do I do all this?" Don’t worry! You can check out Google’s guide on keyword match types to get more details on how to use these keywords like a pro. It’s a game-changer, trust me.
Takeaway Tip: Start Small & Adjust
The key here is to start with a small budget, try out these specific keywords, and see what works. Keep testing and adjusting until you’ve got a system that works for your business.
Ready to make your Google Ads work for you, instead of against you? Let’s do this! 🙌✨
And hey, if you’re loving these tips, follow along for more advice that will help you grow your business like the powerhouse you are! 💖
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