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Feb 26, 20232 min read

Create A Brand Guide

Branding will make or break your business.

If you do not have a cohesive branding from your business card, to your social media and up to your website, you will

leave people confused and unsure about who you are as as business.

A brand guide helps YOU and future employees know exactly what your brand "voice" is and how to cohesively

represent yourself to the world.


Here are 3 things you need to create a brand guide for your business, plus I show you HOW (you're welcome).






One: COLORS (CHOSE UP TO 5 COLORS)

If you go to my instagram page and find a post titled first 3 things you need to create a brand guide for your business you will see I encouraged you to create a mood board *before* attempting to create your brand guide. From that mood board it will be easy for you to choose your colors.


Once you have the *mood* or *feel* you are trying to convey through images, you can use a color selector tool to pull colors from the image. If you have a Canva.com account, you can use their color selector tool.

Upload a photo from your mood board into Canva. Pull the photo over into your design (can be any size design). Click on the photo. On the top of the tool bar select the color box that appears when you click on the photo. On the left side, below your brand colors, you will see this box. Step by Step how to create a brand guide for your business


Impact header & paragraph can and should be the same font. The only difference is the imact header font is always in all caps and the paragraph is written in a proper sentence structure (like this).

If you are not sure where you can get fonts, you can find them by going to websites like dafont.com to get free fonts OR my personal favorite CreativeMarket.com.


I have purchased my brand fonts from Creative Market and I love them. I highly recommend having a file on your computer (or Google Drive) with your font files.


You do not have purchase your fonts, you can get fonts for free OR if you are an avid Canva.com user, you can just use the fonts that are on there. However, you cannot download these fonts and use them in other places like Adobe or your website.




Fun fact! I didn't have a logo for my business for the first few months, but I wouldn't recommend that.


If you don't have a logo, and don't want to invest in getting one professionally made, you can make one in Canva.


You absolutely need a logo to put together your brand guide for your business. I would recommend creating your logo AFTER you have your font & colors selected.



For reference, my brand guide is below! And I created a FREE Canva Template for you to use for your business brand guide as well, get it here:









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